# Applyra > Applyra is an App Store Optimization (ASO) platform built for indie developers, solo founders, and small mobile studios. It covers the three jobs an ASO tool has to do: keyword rank tracking, competitor intelligence, and AI-driven listing optimization, on the App Store and Google Play, without paying enterprise prices. Applyra offers a permanent free plan ($0, 1 app, 5 keywords, 1 competitor, 7 days history) and a single flat-price Unlimited plan (9.99 per month in your local currency: $9.99, €9.99 in the eurozone, £9.99 in the UK, CHF 9.99 in Switzerland, or $99.99 / €99.99 / £99.99 / CHF 99.99 per year, which is $8.33 a month billed annually) with unlimited apps, unlimited keywords, unlimited competitors, AI inspections, and full history, on both the App Store and Google Play. Among the ASO tools compared on the pricing page, it is the cheapest plan with unlimited keywords on both stores: the ones priced near it (ASO Suite, Astro, ASO Atlas, ASOApp) track the App Store only. Headline promise: improve your app rankings, simply. Identity: Applyra is the ASO software published at https://www.applyra.io, founded in 2025 by Aurélien Weiss and run from France. Unrelated companies and products in other industries use a similar name; none of them is this Applyra. ## Core pages - [Home](https://www.applyra.io): product overview, features, pricing, and FAQ. - [Pricing](https://www.applyra.io/pricing): two plans only. Free is $0 and permanent (1 app, 5 keywords, 1 competitor, 7 days of ranking history, no credit card). Unlimited is $9.99/month for unlimited apps, keywords, competitors and history, plus AI metadata suggestions, CSV and PDF export, a REST API (10,000 requests/month) and an MCP server. Billed monthly at $9.99 or yearly at $99.99, which is $8.33 a month (two months free), annual optional and never required. The page compares entry prices, keyword limits and store coverage of 13 other ASO tools, dated. The same 9.99 number is charged in the customer's own currency where we have one: EUR in the eurozone, GBP in the UK, CHF in Switzerland. Cancel anytime, no per-keyword tiers, both App Store and Google Play on every plan. - [About](https://www.applyra.io/about): founder, mission, and key facts about Applyra. - [Blog](https://www.applyra.io/blog): ASO guides, comparisons, tutorials, and insights for indie developers. - [Sign up](https://www.applyra.io/signup): create a free Applyra account. - [Documentation](https://www.applyra.io/docs): how every feature, score and tool works, plus step-by-step guides and the API and MCP reference. - [Changelog](https://www.applyra.io/changelog): every feature, score change and fix shipped since launch, dated, one page per release. - [Contact](https://www.applyra.io/contact): support and partnership inquiries. ## Free ASO tools - [All free tools](https://www.applyra.io/tools): keyword difficulty, competitor finder, top charts, algorithm change detector and metadata character limits. No account required. - [Keyword insights](https://www.applyra.io/tools/keywords): difficulty score, search traffic and the live top-ranking apps for any App Store or Google Play keyword. - [Competitor finder](https://www.applyra.io/tools/competitor-finder): the top 10 real competitors of any iOS or Android app, derived from the keywords users actually search. - [Top charts](https://www.applyra.io/tools/top-charts): top free, paid and grossing apps by category and country, updated daily with rank movement. - [Algorithm change detector](https://www.applyra.io/tools/algorithm-changes): daily search volatility on the App Store and Google Play, by country, to tell a store-wide ranking update from a drop specific to one app. - [Character limits + counter](https://www.applyra.io/tools/character-limits): every App Store and Google Play metadata character limit (app name 30, subtitle 30, keywords 100, promotional text 170, description 4000; Google Play name 30, short description 80, full description 4000, release notes 500) with a counter that counts UTF-16 code units the way the stores do. Emoji cost 2 or more, CJK characters cost 1, and the iOS keyword field is limited in characters and not in bytes. ## Documentation ### Getting started Create an account, add your first app and read your first results. - [What Applyra is, and who it is for](https://www.applyra.io/docs/getting-started/what-is-applyra): Applyra tracks App Store and Google Play keyword rankings, scores your listing and watches your competitors, for indie developers and small studios. - [How to add your first app to Applyra](https://www.applyra.io/docs/getting-started/add-your-first-app): Paste a store URL, pick the market you care about, and Applyra starts collecting positions the same day. Your own app or anyone else's, on either store. - [How to add your first keywords](https://www.applyra.io/docs/getting-started/add-your-first-keywords): Applyra suggests keywords read from your own listing, each with its traffic, difficulty and KEI, so you pick the terms you can win, not just the loudest. - [How to add your first competitor](https://www.applyra.io/docs/getting-started/add-your-first-competitor): Applyra suggests competitors from the keywords you both rank on, so the list is the one the store results produce rather than the one you had in mind. - [Reading your first results: day one to month one](https://www.applyra.io/docs/getting-started/reading-your-first-results): What Applyra can tell you on day one, what needs a week, and what only means something after a month. Read the trend, not the very first number. - [A tour of the Applyra dashboard](https://www.applyra.io/docs/getting-started/dashboard-tour): What lives where in Applyra: the tracking screens, the tools, developer access and resources, and which one answers the question you actually came with. ### Concepts and metrics How store search works, and what every Applyra score measures. - [How App Store and Google Play search work](https://www.applyra.io/docs/concepts/how-store-search-works): Both stores index a handful of text fields, then order the matches by strength. Here is what the App Store and Google Play read, and what they ignore. - [How the visibility score works](https://www.applyra.io/docs/concepts/visibility-score): Applyra's visibility score turns your positions across your niche into one number per app and market, recomputed every day, so you always know where you stand. - [The ASO Health score and its three axes](https://www.applyra.io/docs/concepts/aso-health): ASO Health is Applyra's 0 to 100 score of how well your listing is built: keyword coverage, targeting fit and store appeal. The weakest axis is your lever. - [What the keyword traffic score measures](https://www.applyra.io/docs/concepts/traffic-score): Applyra's traffic score rates search demand for one keyword on one storefront, 0 to 100, read from the store's own autocomplete. Low under 25, High from 67. - [What the keyword difficulty score measures](https://www.applyra.io/docs/concepts/difficulty-score): Applyra's keyword difficulty score rates how hard a term's top results are to break into, 0 to 100, so you know which keywords you can win before you write. - [KEI, the Keyword Efficiency Index: which keywords are worth it](https://www.applyra.io/docs/concepts/kei): In Applyra, KEI weighs a keyword's demand against its competition: 1.0 and above is Excellent, 0.6 is Good, 0.4 is Moderate, below that the competition wins. - [Markets: country and language, per store](https://www.applyra.io/docs/concepts/markets): A market in Applyra is a store, a country and a listing language. Rankings, scores and keywords are all measured per market, never globally. - [Where Applyra's ranking data comes from, and how fresh it is](https://www.applyra.io/docs/concepts/ranking-data): Applyra reads the stores' own public search results, the top 100 per keyword and market, every day. No panel, no estimate, no third-party data source. - [The metadata fields each store indexes, and their limits](https://www.applyra.io/docs/concepts/metadata-fields): Which App Store and Google Play fields count for search, their character limits, and how the stores really count them. Not bytes: UTF-16 code units. ### Applications Track an app, follow it across markets, and watch what you ship. - [Adding an app to track on the App Store or Google Play](https://www.applyra.io/docs/applications/tracking-an-app): Add any App Store or Google Play app to Applyra by searching it, or by pasting its store URL, bundle ID or package name. No store account needed. - [What the app page shows, tab by tab](https://www.applyra.io/docs/applications/the-app-page): The app page carries two scores, a visibility trend and five tabs: tracked keywords, ASO Health, category ranking, competitors and the store listing. - [Tracking one app across several markets](https://www.applyra.io/docs/applications/multi-market): A market is one store, one country and one language. Track the same app in several of them to get per-country rankings, competitors and scores. - [Release history: what counts as a change](https://www.applyra.io/docs/applications/release-history): Applyra logs a release on any store listing change, not only a version bump: title, subtitle, description, release notes, icon, screenshots, video, pricing. - [How to measure the impact of an ASO change on your rankings](https://www.applyra.io/docs/applications/notes-and-events): Add notes to your charts, see app updates and store algorithm updates on the same line, and compare your visibility and ranks before and after each event. - [Connecting App Store Connect for your iOS keyword field](https://www.applyra.io/docs/applications/app-store-connect): Connect App Store Connect to import the hidden 100-character iOS keywords field into Applyra. Read only: the key never writes to your listing. - [How to show your app's store ranking on your website](https://www.applyra.io/docs/applications/verified-badge): Put a verified badge on your site that shows where your app ranks on the App Store or Google Play, checked every day, with a page anyone can open to check it. ### Keywords Find keywords worth targeting, track them, and read their movement. - [The Keywords Tracker, column by column](https://www.applyra.io/docs/keywords/keywords-tracker): Every column of the Applyra Keywords Tracker explained: position and daily change, traffic, difficulty, KEI, the 7 day trend and the apps ranked around you. - [How to add keywords to track in Applyra](https://www.applyra.io/docs/keywords/adding-keywords): How to add keywords to Applyra, up to 20 at a time with the country and language you choose, and the five places inside the product that hand you candidates. - [The Keywords Inspector: check a keyword before you target it](https://www.applyra.io/docs/keywords/keywords-inspector): Inspect any keyword before you target it: difficulty and traffic scores, the KEI verdict, the competition breakdown and the apps ranking for it in that market. - [Keyword rank history, charts and the events behind a move](https://www.applyra.io/docs/keywords/rank-history): Applyra keeps one keyword position per app and per day. Read it in the 7 day trend, in the full rank history, and against the events that explain a move. - [Keyword suggestions, and what makes a keyword an opportunity](https://www.applyra.io/docs/keywords/opportunities): Applyra suggests keywords in three places, each one carrying its traffic, difficulty and KEI, so you pick the terms you can win instead of the loudest ones. - [How to translate App Store and Google Play keywords](https://www.applyra.io/docs/keywords/translations): Read App Store and Google Play keywords, app names and descriptions in your own language, and type keywords in it to track and search any foreign market. ### Competitors Find who you really compete with and know the day they ship. - [Competitor analysis: every rival and the visibility gap](https://www.applyra.io/docs/competitors/overview): Competitors Analysis puts every rival you track next to your own app, with both visibility scores and the gap between them, on one sortable row. - [How to find your app's real competitors](https://www.applyra.io/docs/competitors/finding-competitors): Applyra suggests competitors from the searches your app and a rival both appear in, not from your category, so the list surfaces apps you had not considered. - [Compare your app with a competitor, keyword by keyword](https://www.applyra.io/docs/competitors/head-to-head): The comparison page puts your app against up to three competitors: visibility over time, who leads which keyword, tracked positions, screenshots and ratings. - [AI competitor insights: the briefing and its action plan](https://www.applyra.io/docs/competitors/ai-insights): AI insights turns your measured keyword gaps, score differences and a competitor's recent releases into a verdict, a scorecard and a prioritised action plan. - [Know the day a competitor updates their listing](https://www.applyra.io/docs/competitors/release-alerts): Applyra watches every tracked competitor's store listing and tells you the day it changes, with a notification, a daily email and a before and after timeline. ### Tools Simulate a listing, size up a niche, read the charts and spot an algorithm change. - [App Store and Google Play autocomplete as a demand signal](https://www.applyra.io/docs/tools/autocomplete-simulator): The Autocomplete Simulator shows the real App Store and Google Play suggestions for any prefix, country and language, and turns that order into a demand signal. - [Metadata Simulator: score a listing before you ship it](https://www.applyra.io/docs/tools/metadata-simulator): Write a draft title, subtitle, keywords field and description, and get an ASO Health score out of 100 from the same engine that audits your live listing. - [Niche Analysis: size up a category before you build](https://www.applyra.io/docs/tools/niche-analysis): Type a topic and Niche Analysis returns the sub-niches inside it, each scored on traffic, competition and market gap, with its keywords and the apps in it. - [Top Charts: the daily top 100 on the App Store and Google Play](https://www.applyra.io/docs/tools/top-charts): The top free, paid and grossing apps on the App Store and Google Play, by country and category, refreshed daily with each app's movement since yesterday. - [Free algorithm change detector for the App Store and Google Play](https://www.applyra.io/docs/tools/algorithm-changes): See whether the App Store or Google Play moved thousands of apps on a given day in your market, or whether the ranking drop came from your app. Free, no signup. ### Guides Step by step recipes for the jobs ASO actually asks of you. - [How to choose the keywords to target for a new app](https://www.applyra.io/docs/guides/choose-keywords-for-a-new-app): A step by step routine to go from a blank keyword list to five tracked terms your new app can realistically compete for, using traffic, difficulty and KEI. - [How to optimize an App Store listing](https://www.applyra.io/docs/guides/optimize-app-store-listing): Optimize your App Store title, subtitle and keyword field: read the findings, replace every word that earns nothing, and score the draft before you submit it. - [How to optimize a Google Play listing](https://www.applyra.io/docs/guides/optimize-google-play-listing): Optimize your Google Play title, short and full description: read the findings, clear the policy flags, fix the words that earn nothing, score before you ship. - [How to turn a competitor gap into a plan](https://www.applyra.io/docs/guides/find-and-beat-competitors): Find the apps you really compete with, read the head-to-head, and convert the keywords they lead on into two or three changes you can ship this week. - [How to diagnose a ranking drop, step by step](https://www.applyra.io/docs/guides/diagnose-a-ranking-drop): Your positions fell. Before you rewrite anything, find out whether it was you or the store, using a control, the change detector and your release history. - [How to prepare a release and measure what it did](https://www.applyra.io/docs/guides/prepare-a-release): Ship one change per release, score it before you submit, and read the result on a fixed schedule: look for three days, read at day 7, decide at day 14. - [A monthly ASO routine in thirty minutes](https://www.applyra.io/docs/guides/monthly-aso-routine): A timed checklist for the once a month pass: read the movement, rule out the store, close one competitor gap, refresh the keyword list and pick the next change. - [How to launch an app in a new market](https://www.applyra.io/docs/guides/launch-in-a-new-market): Pick a storefront, find the words people actually type there, localize the fields that rank, and set a baseline you can measure the launch against. ### API and MCP Read your ASO data from your own tools, or from an AI assistant. - [Getting started with the Applyra API](https://www.applyra.io/docs/api/getting-started): Get an Applyra API key, make your first call, and learn what the REST API can and cannot do. Every app, keyword, position and score in your account, over HTTP. - [Applyra API reference: every endpoint](https://www.applyra.io/docs/api/endpoints): Every endpoint of the Applyra REST API: applications, keywords, positions, competitors, inspections, simulations, niches and top charts, with code examples. - [Applyra API authentication, rate limits and error codes](https://www.applyra.io/docs/api/errors-and-limits): How to authenticate an Applyra API request, how fast you can call it, and what every error code means when a call comes back refused instead of answered. - [The Applyra MCP server: ASO data in ChatGPT, Claude or Cursor](https://www.applyra.io/docs/api/mcp-server): Connect ChatGPT or Claude to Applyra with a URL and a sign-in, or install the MCP server in Cursor or Codex, so the assistant reads your keywords and rivals. - [The 30 Applyra MCP tools, and what each one does](https://www.applyra.io/docs/api/mcp-tools): Every tool the Applyra MCP server gives an AI assistant, by job: applications, keywords, notes and events, metadata, competitors, discovery and usage. - [Applyra API and MCP examples: what to build, what to ask](https://www.applyra.io/docs/api/recipes): Four working patterns for the Applyra API, and the prompts that work best with the MCP server, from Monday keyword triage to niche research and chart watching. ### Account and billing Plans, limits, emails, referrals and everything about your account. - [What the free and Unlimited plans include](https://www.applyra.io/docs/account/plans-and-limits): Applyra has two plans: a permanent free plan with one app and five keywords, and Unlimited at $9.99 a month with no ceiling on what you track. - [Billing, currencies, switching plans and cancelling](https://www.applyra.io/docs/account/billing): Applyra is $9.99 a month or $99.99 a year, billed by Stripe in dollars, euros, pounds or Swiss francs, with one portal to switch interval or cancel. - [Your profile and default market](https://www.applyra.io/docs/account/profile): Change the name, email address and password on your Applyra account, and set the store defaults that pre-fill the country and language when you add an app. - [The emails Applyra sends, and how to stop them](https://www.applyra.io/docs/account/email-preferences): Applyra sends four kinds of email: onboarding, ASO recaps, competitor updates and promotional. Each has its own switch, and every email unsubscribes in a click. - [The referral program: give 50% off, get a free month](https://www.applyra.io/docs/account/referrals): Share your Applyra link: the person you refer gets 50% off their first Unlimited month, and you get a free month once they reach their second invoice. - [Deleting your account and your data](https://www.applyra.io/docs/account/delete-account): How to request the deletion of your Applyra account, what happens to your data afterwards, and what to cancel first if you still have a subscription. ### Troubleshooting What an unexpected number means, and what to do about it. - [Why my app is not ranking for a keyword I track](https://www.applyra.io/docs/troubleshooting/keyword-not-ranked): Applyra reads the top 100 results for a keyword in one market. No rank means your app was not in those 100, which is a result rather than a failed reading. - [I cannot find my app when adding it to Applyra](https://www.applyra.io/docs/troubleshooting/app-not-found): App search runs inside one storefront, so an app not published in the selected country will not appear. Change the country, or add it by its store URL or ID. - [Why my visibility score moved when I changed nothing](https://www.applyra.io/docs/troubleshooting/score-moved): Applyra recomputes your scores every day from live store results, so a score moves when your positions move, when a rival slips, or when a store recalibrates. - [My tracking paused after a period of inactivity](https://www.applyra.io/docs/troubleshooting/inactivity-pause): A free account left alone pauses its data collection. Nothing is deleted, and one button on your dashboard restarts tracking and refills today's positions. - [I am not receiving Applyra emails](https://www.applyra.io/docs/troubleshooting/emails-not-received): Check the four email settings on your account screen, then the spam folder, then whether the address was suppressed after a bounce or a spam report. - [Why Applyra shows a different number from the store](https://www.applyra.io/docs/troubleshooting/data-differences): Applyra and the store disagree for three reasons: a different market, a number captured earlier in the day, or the two stores counting different things. ## Product changelog Applyra ships continuously and dates every release rather than numbering versions. Full list at https://www.applyra.io/changelog. - [Store translations: read and search any market in your own language](https://www.applyra.io/changelog/store-translations) (2026-10-14, New): Keywords, app names and descriptions from other markets now read in your language, and the keywords and listings you type get written in theirs. On every plan. - [Chart notes: see what every change did to your rankings](https://www.applyra.io/changelog/chart-notes) (2026-10-12, New): Mark what you did on your charts, see app and algorithm updates on the same line, and compare your visibility and keyword ranks before and after each event. - [Chart notes and event comparisons in the API and MCP server](https://www.applyra.io/changelog/chart-notes-api-mcp) (2026-10-12, Improved): Add and read your chart notes from the REST API or an AI assistant, ask what each update did, and get the events behind every score and rank history. - [ChatGPT and Claude connect to Applyra with a URL and a sign-in](https://www.applyra.io/changelog/mcp-chatgpt-claude) (2026-10-06, New): The MCP server is now hosted: ChatGPT and Claude connect with its URL and your Applyra sign-in, no key to copy, and one click on the MCP page disconnects them. - [Verified badges: show where your app ranks, checked every day](https://www.applyra.io/changelog/verified-badges) (2026-09-29, New): Put one of your app's real App Store or Google Play rankings on your website, updated daily, with a public page where any visitor can check the number. - [Documentation: how every screen and every score works](https://www.applyra.io/changelog/documentation) (2026-09-28, New): 61 pages and 55 short videos on every screen, score and workflow in Applyra, from your first app to the API and the MCP server. In public and in the dashboard. - [ASO Health in the API and the MCP server](https://www.applyra.io/changelog/aso-health-api-mcp) (2026-09-17, Improved): Both scores, their axes and the metadata simulator are now reachable over the REST API and through MCP, so an assistant can audit a listing end to end. - [Metadata Simulator: score a listing before you ship it](https://www.applyra.io/changelog/metadata-simulator) (2026-09-14, New): Write a title, subtitle and keyword field, and see what it does to your ASO Health score before you send it to review. Drafts are saved, and AI can write one. - [ASO Health: the score that tells you what to fix](https://www.applyra.io/changelog/aso-health-score) (2026-09-13, New): A second score lands next to visibility: ASO Health rates your listing on keyword coverage, targeting fit and store appeal, and names the axis holding you back. - [Algorithm Change Detector: spot a store update as it lands](https://www.applyra.io/changelog/algorithm-change-detector) (2026-09-08, New): A free tool that measures daily ranking volatility on the App Store and Google Play, country by country, and flags the days a store changed its algorithm. - [A faster dashboard, built for large accounts](https://www.applyra.io/changelog/faster-dashboard) (2026-09-06, Improved): The dashboard pages were rebuilt to load faster and stay quick however many apps, keywords and competitors an account follows. - [iOS difficulty recalibrated after Apple's July search change](https://www.applyra.io/changelog/ios-difficulty-recalibration) (2026-08-27, Fixed): Apple recalibrated App Store search on 26 and 27 July 2026. Applyra saw it in its daily ranking data, retuned iOS difficulty and recomputed the full history. - [The MCP server is open source](https://www.applyra.io/changelog/mcp-server-open-source) (2026-08-20, Improved): Applyra's MCP server moved to a public MIT licensed repository, is listed in the MCP registry, and works with Claude, Cursor and Codex out of the box. - [An annual plan, and pricing in your own currency](https://www.applyra.io/changelog/annual-plan-local-pricing) (2026-08-18, New): The Unlimited plan can now be billed yearly at $99.99, two months free, and is charged in euros in the eurozone instead of converting from dollars. - [Character limits: count the way the stores count](https://www.applyra.io/changelog/character-limits) (2026-07-30, New): A free counter for every App Store and Google Play metadata field, using the same UTF-16 counting rule the stores apply, with the emoji rules spelled out. - [Release alerts that only fire on real changes](https://www.applyra.io/changelog/accurate-release-alerts) (2026-07-29, Improved): Store APIs re-host icons and screenshots under new URLs on every build. Applyra now compares content, not URLs, so a competitor alert means a real change. - [Add your iOS keyword field for exact coverage scoring](https://www.applyra.io/changelog/ios-keywords-field) (2026-07-08, New): Type in the 100 character iOS keyword field or import it from App Store Connect, and Applyra scores your keyword coverage from the real thing, not an estimate. - [Free keyword difficulty and traffic data, no account](https://www.applyra.io/changelog/free-keyword-tools) (2026-07-03, New): Applyra opens its keyword data to everyone: difficulty, search traffic and the apps ranking on any App Store or Google Play keyword, free and no account. - [AI keyword suggestions now speak the store's language](https://www.applyra.io/changelog/keyword-language-transcreation) (2026-06-29, Fixed): Suggestions for a Japanese, Korean or German listing come back in that language, transcreated for how people search there rather than translated word for word. - [Keyword suggestions ranked by real opportunity](https://www.applyra.io/changelog/keyword-opportunities) (2026-06-29, Improved): Adding keywords now starts from a suggested list built on your app's own data, ordered by KEI so the winnable terms surface before the crowded ones. - [AI insights on any competitor, grounded in your data](https://www.applyra.io/changelog/competitor-ai-insights) (2026-06-26, Improved): Each competitor page opens on a written briefing: keyword gaps, score differences and recent releases, synthesized from measured data, not marketing copy. - [Release tracking: know the day a competitor ships](https://www.applyra.io/changelog/release-tracking) (2026-06-25, New): Applyra records every change to a tracked listing, marks releases on your rank charts, and emails you when a competitor updates their app. - [Head to head: your app against one competitor](https://www.applyra.io/changelog/head-to-head) (2026-06-24, New): A new tab in Competitors Analysis puts your app and a single rival side by side: shared keywords, who wins each one, and where each of you ranks alone. - [Competitor suggestions from your own keywords](https://www.applyra.io/changelog/suggested-competitors) (2026-06-23, New): Applyra suggests competitors for every tracked app, computed from the keywords you rank on together, so you track the apps really taking your installs. - [Top Charts: the daily top 100 on both stores, free](https://www.applyra.io/changelog/top-charts) (2026-06-19, New): Top free, paid and grossing apps by category and country on the App Store and Google Play, updated daily with rank movement, free and without an account. - [Keyword traffic, difficulty and KEI scores, rebuilt](https://www.applyra.io/changelog/keyword-scores-rework) (2026-06-05, Improved): New formulas behind the three keyword scores: traffic now separates real demand from head terms, and difficulty weighs the strength of the apps already ranking. - [Competitor Finder: your real competitors, free, no account](https://www.applyra.io/changelog/competitor-finder) (2026-05-28, New): Paste any App Store or Google Play app and get the ten apps it truly competes with, derived from the keywords both of them rank on. Free, no signup. - [The API and MCP server now cover the whole product](https://www.applyra.io/changelog/api-mcp-write-access) (2026-05-07, Improved): Autocomplete, niche analysis, inspection history and favorites are readable over the API, and keywords and competitors can be added or removed remotely. - [Referral program: a free month for bringing a dev in](https://www.applyra.io/changelog/referral-program) (2026-04-27, New): Share your referral link, the developer you send gets a discount on their first month, and you get a $9.99 credit once their subscription sticks. - [Favorite keywords, pinned to the top of the tracker](https://www.applyra.io/changelog/favorite-keywords) (2026-04-24, Improved): Star the keywords that matter and pin them to the top of the tracker, so the ten that drive your installs stop drowning in the two hundred you also track. - [Autocomplete Simulator: read the store's own demand signal](https://www.applyra.io/changelog/autocomplete-simulator) (2026-04-22, New): Type a prefix and get what the App Store and Google Play actually suggest in any market, saved run after run so you can see which suggestions are rising. - [Keyword inspections are saved and comparable](https://www.applyra.io/changelog/keyword-inspection-history) (2026-04-21, New): Every keyword you inspect is kept with its traffic, difficulty and the apps that ranked, so a second look tells you how the top of the results has turned over. - [Export a niche analysis to PDF](https://www.applyra.io/changelog/niche-analysis-pdf) (2026-04-20, New): Any niche analysis can now be exported as a formatted PDF, keywords, scores and ranking apps included, ready to send to a client or a co-founder. - [A keyword tracker that scales to hundreds of keywords](https://www.applyra.io/changelog/keywords-tracker-filters) (2026-03-29, Improved): Pagination, sorting by trend, rank, traffic or difficulty, and filters on the apps list: the tracker stays fast and readable at several hundred keywords. - [A dashboard that opens on what changed today](https://www.applyra.io/changelog/today-insights) (2026-03-23, Improved): The dashboard home leads with today's insights: the keywords that moved, the scores that shifted and the apps that need a look, readable in fifteen seconds. - [Niche Analysis: size up a category before you build](https://www.applyra.io/changelog/niche-analysis) (2026-03-12, New): Give Applyra a topic and it maps the niche: the keywords behind it, their traffic and difficulty, and the apps already ranking, in one report. - [MCP server: your ASO data inside Claude and Cursor](https://www.applyra.io/changelog/mcp-server) (2026-03-07, New): Applyra ships an MCP server, so an AI assistant can read your apps, keywords, ranks and competitors and answer ASO questions against your real data. - [Track one app across several markets](https://www.applyra.io/changelog/multi-market-tracking) (2026-03-06, New): Add the same app in several countries and languages, for your apps and your competitors, and follow rankings market by market from a single account. - [Daily rank tracking you can build a decision on](https://www.applyra.io/changelog/reliable-rank-updates) (2026-02-20, Improved): The ranking pipeline was rebuilt for resilience: every keyword is retried until it lands, so your App Store and Google Play history has no gaps to explain. - [An ASO knowledge hub for people who ship apps](https://www.applyra.io/changelog/blog-launch) (2026-02-02, New): Applyra opens a blog on how the stores really index metadata: algorithm changes, keyword mechanics, and comparisons that state every price in dollars. - [AI suggestions for your title, subtitle and keyword field](https://www.applyra.io/changelog/ai-metadata-suggestions) (2026-01-22, New): Applyra drafts App Store and Google Play metadata from your own tracked keywords and their real difficulty, inside the store's character limits. - [Weekly recap emails](https://www.applyra.io/changelog/weekly-recap-emails) (2026-01-14, New): A short weekly email with what moved: keywords gained and lost, visibility score change, and the positions worth a second look. One email, no digest spam. - [A REST API for your keyword and ranking data](https://www.applyra.io/changelog/rest-api) (2026-01-09, New): Every app, keyword and position in Applyra is readable over a versioned REST API with a personal key, so your ranking data can live in your own dashboards. - [Applyra is live: ASO rank tracking for indie apps](https://www.applyra.io/changelog/applyra-launch) (2026-01-07, New): Applyra opens to the public: daily App Store and Google Play rank tracking, keyword difficulty and traffic scores, competitor tracking and a visibility score. ## Insights - [App Store Algorithm Update October 2026: 54% of US Keywords Moved](https://www.applyra.io/blog/app-store-algorithm-update-october-2026): Apple shipped an unannounced App Store algorithm update on 8 October 2026, hitting the US and UK hardest. Which markets moved, how far, and what to do now. - [Google Play Algorithm Update: 3 Waves in 10 Days (September 2026)](https://www.applyra.io/blog/google-play-algorithm-update-september-2026): Google Play changed its search rankings three times in September 2026, on the 14th, 16th and 23rd. Which markets moved, who got hit, and what to do next. - [How Long Do App Store Metadata Changes Take to Work?](https://www.applyra.io/blog/how-long-aso-changes-take-effect): App Store metadata changes move rankings on day zero, not in four to six weeks. Applyra measured 918 real changes across both stores. Here is the data. - [App Store Search Volume: What Apple Actually Publishes](https://www.applyra.io/blog/app-store-search-volume): Apple has never given developers search volume. Its new Ads Platform API changes that, partly. We measured exactly what it returns: 7,500 terms per country, nothing below the top 500 of a genre, and no long tail at all. - [State of ASO 2026: What 800,000 Keywords Reveal About Difficulty](https://www.applyra.io/blog/state-of-aso-2026): App store optimization data from 800,000 measured keywords: long-tail is easier to rank and less often worth it. Keyword difficulty benchmarks for 2026. ## Comparisons - [AppTweak vs App Radar (2026): Pricing, Features, Which to Pick](https://www.applyra.io/blog/apptweak-vs-app-radar): AppTweak vs App Radar in 2026: pricing, keyword limits, seats and the real difference, plus the $9.99 unlimited option for small teams on both stores. - [Appfigures vs AppTweak: Which Is Better for a Small App?](https://www.applyra.io/blog/appfigures-vs-apptweak): Appfigures starts at $9.99 but keyword tracking begins at $44.99. AppTweak starts at $99, or $79 billed yearly. Compared honestly, plus where Applyra fits. - [AppDrift Alternative for Indie ASO: Applyra vs AppDrift (2026)](https://www.applyra.io/blog/appdrift-alternative-applyra-comparison): AppDrift and Applyra both start at $9.99/month with a permanent free plan. The difference is what that $9.99 tracks: 50 keywords or an unlimited number. Here is the honest comparison. - [Sonar Alternative for Indie ASO: Applyra vs Sonar (2026)](https://www.applyra.io/blog/sonar-alternative-applyra-comparison): Sonar (trysonar.app) is $29/month with a 7-day trial and no free plan. Applyra is $9.99/month with a permanent free plan. Here is the honest comparison. - [AppFollow Alternative: Applyra vs AppFollow for Indies (2026)](https://www.applyra.io/blog/appfollow-alternative-applyra-comparison): AppFollow's ASO plan is $29/mo for 2 apps and 30 days of history. Applyra is the indie AppFollow alternative at $9.99 flat, unlimited, with full history. - [AppVector Alternative: Flat-Price ASO for Indie Devs](https://www.applyra.io/blog/appvector-alternative-applyra-comparison): Looking for an AppVector alternative? See how Applyra compares on price, keyword limits, and features for indie developers on iOS and Android. - [The Best ASO Tools for Indie Developers in 2026](https://www.applyra.io/blog/best-aso-tools-indie-developers-2026): We compared 12 ASO tools on price, features, and fit for indie developers. See where AppTweak, Sensor Tower, MobileAction and Applyra land, and which to pick. - [MobileAction Alternative: Applyra vs MobileAction for Indie Apps](https://www.applyra.io/blog/mobileaction-alternative-applyra-comparison): MobileAction ASO Intelligence starts at $15/mo and climbs to $239 plus contact-sales tiers. Applyra is the indie-focused MobileAction alternative at $9.99 flat. - [FoxData Pricing and Alternatives in 2026: Applyra vs FoxData for Indies](https://www.applyra.io/blog/foxdata-alternative-applyra-comparison): FoxData pricing in 2026 runs from $9.9 to $159 a month across four tiers, but Starter caps you at 90 keywords and 3 apps. Every tier side by side, and the $9.99 unlimited alternative for indies. - [Keyapp Alternative: Applyra vs Keyapp for Indies (2026)](https://www.applyra.io/blog/keyapp-alternative-applyra-comparison): Keyapp.top sells keyword installs and ratings. Applyra is a pure ASO analytics tool at $9.99/month. The honest Keyapp alternative comparison. - [Asolytics Alternative: Applyra vs Asolytics for Indies (2026)](https://www.applyra.io/blog/asolytics-alternative-applyra-comparison): Asolytics dropped its free plan and starts at $49/month with hard caps on apps and keywords. Applyra is the indie-friendly Asolytics alternative at $9.99/month. - [aso.dev Alternative: Applyra vs aso.dev Compared (2026)](https://www.applyra.io/blog/aso-dev-alternative-applyra-comparison): aso.dev gates keyword rankings behind its $19/month Indie tier and has no free plan. See how Applyra compares as a simpler aso.dev alternative. - [App Radar Pricing and Alternatives in 2026: Tiers, Caps and the Indie Option](https://www.applyra.io/blog/app-radar-alternative-applyra-comparison): App Radar pricing in 2026: about $80, $195 and $345 a month (published in euros as €69, €169 and €299) for 500, 1,500 and 3,000 keywords, a 7-day trial and no free plan. What each tier includes, and the $9.99 indie alternative. - [Sensor Tower Alternative: Enterprise Intelligence vs. Practical ASO Tools](https://www.applyra.io/blog/sensor-tower-alternative-applyra-comparison): Sensor Tower costs a median $75,000 a year and sells market intelligence to enterprises. Applyra offers focused ASO tools starting free. Compare the two. - [AppFigures Pricing and Alternatives in 2026: What Each Tier Buys for ASO](https://www.applyra.io/blog/appfigures-alternative-applyra-comparison): AppFigures pricing in 2026: keyword tracking starts at $44.99 for 100 keywords, then $149.99 for 500, up to $1,399.99 a month. What each tier buys for ASO. - [AppTweak Pricing and Alternatives in 2026: What You Pay, What You Get](https://www.applyra.io/blog/apptweak-alternative-applyra-comparison): AppTweak pricing in 2026: $99, $359 and $659 a month for 500, 1,500 and 3,000 keywords, or $79 to $549 billed yearly. What each tier buys, and the indie pick. - [Best Astro Alternative for ASO: Applyra vs Astro Comparison (2026)](https://www.applyra.io/blog/astro-alternative-applyra-comparison): Astro is iOS-only and Mac-only. Applyra covers iOS + Android from any browser, with a free plan. See the full comparison. ## Guides - [Mobile Game ASO: Why Keyword Playbooks Fail for Games](https://www.applyra.io/blog/mobile-game-aso-indie-guide): Mobile game ASO data: 82% of the game keywords indie devs track never rank, and they are 45% harder than app keywords. Here is what actually moves a game. - [How to Track Every Competitor App Store Listing Change](https://www.applyra.io/blog/track-competitor-app-store-listing-changes): No store logs an App Store listing change. Applyra tracks 9 competitor fields daily on both stores, alerts you the day one moves, and shows the ranking impact. - [Why Your App Store Keyword Rankings Dropped Overnight](https://www.applyra.io/blog/app-store-keyword-rankings-dropped): App Store keyword rankings dropped overnight? Here is how to tell a store-wide event from a problem with your app, using a case we measured in July 2026. - [Agentic ASO: A Prompt Playbook for Your ASO MCP Server](https://www.applyra.io/blog/agentic-aso-prompt-playbook): An ASO MCP server puts your keyword data inside ChatGPT, Claude or Cursor. Here are the prompts that earn their keep, and the four places agents get ASO wrong. - [App Store & Google Play Character Limits (2026 Reference)](https://www.applyra.io/blog/app-store-character-limits): Every App Store and Google Play metadata character limit, plus how the stores actually count: emoji cost 2, CJK costs 1, and the keyword field is not 100 bytes. - [The Cheapest ASO Tools in 2026 (And What You Give Up)](https://www.applyra.io/blog/cheapest-aso-tools-2026): The cheapest ASO tools in 2026, ranked by real monthly cost. See what each budget tool tracks, where it cuts corners, and which one fits an indie developer. - [App Store Creative Assets: The Indie Header Playbook](https://www.applyra.io/blog/app-store-creative-assets-indie-header-playbook): App store creative assets are Apple's new product page header and search image field. What fits, what's a waste of an afternoon, and how indies should ship it. - [App Intents for iOS 27: The Indie Playbook for the New Siri and Spotlight](https://www.applyra.io/blog/app-intents-ios-27-indie-siri-playbook): App Intents is how your app plugs into the rebuilt iOS 27 Siri. Here is the minimum surface an indie dev should ship before the fall release, and where it fits next to classic ASO. - [Apple In-App Events ASO: Defense Against the Second Ad Slot](https://www.applyra.io/blog/apple-in-app-events-aso-ad-slot-defense): Apple In-App Events ASO turns an old feature into ongoing defense against the App Store's new second ad slot. Setup, fields, and an indie cadence. - [Google Play Deep Links Are an ASO Lever Now (2026 Guide)](https://www.applyra.io/blog/google-play-deep-links-aso): After I/O 2026, Google Play deep links are an ASO lever: Gemini deep-links users into in-app content. Here's the App Links setup indie Android devs should ship. - [Google Play Battery Warning ASO: The 5% Wake-Lock Rule](https://www.applyra.io/blog/google-play-battery-warning-aso-wake-lock-rule): Google Play's battery warning is an ASO problem in 2026. Here's the 5% wake-lock rule, what it does to your listing, and how to stay off the red list. - [App Store Screenshot Captions: The New Keyword Field](https://www.applyra.io/blog/app-store-screenshot-captions-new-keyword-field): App store screenshot captions are now indexed as keywords. Here's the indie playbook for placement, contrast, and which keywords to put on each panel. - [Custom Product Pages: The Indie ASO Lever Nobody's Pulling](https://www.applyra.io/blog/custom-product-pages-indie-aso-lever): Custom Product Pages went organic in July 2025 and Apple doubled the limit to 70 in October. Here's the indie playbook for using them without an Ads budget. - [Surviving Apple's Search Ad Squeeze: ASO Without an Ad Budget](https://www.applyra.io/blog/aso-without-ad-budget): Apple's March 2026 ad expansion pushed organic results down. Here's how to do ASO without an ad budget: long-tail keywords, conversion, retention. - [How to Get Your App Recommended by ChatGPT (Indie Guide)](https://www.applyra.io/blog/get-app-recommended-chatgpt-indie-guide): A practical playbook to get your app recommended by ChatGPT. What AI search rewards, why indie apps have an edge, and the signals that actually move visibility. - [10 ASO Mistakes Indie Developers Make (And How to Fix Them)](https://www.applyra.io/blog/aso-mistakes-indie-developers): Avoid the most common App Store Optimization mistakes that kill your downloads. Learn what indie developers get wrong with ASO and how to fix each issue. - [Best Free ASO Tools for Indie Developers (2026)](https://www.applyra.io/blog/best-free-aso-tools-indie-developers-2026): Compare the best free ASO tools for App Store Optimization in 2026. From manual methods to third-party platforms, find the right tools to grow your app without spending a dime. - [ASO for Indie Developers: The Complete 2026 Guide](https://www.applyra.io/blog/complete-aso-guide-indie-developers): ASO for indie developers, explained end to end: keyword research, metadata, screenshots, reviews, and the free tools that grow your app without an ads budget. ## About the founder - [Aurélien Weiss on X](https://x.com/AurelienWeiss): founder of Applyra, indie developer. ## Optional - [Privacy policy](https://www.applyra.io/privacy) - [Terms of service](https://www.applyra.io/terms)